Serena Williamshas entered into a partnership with Nike and Virgil Abloh for The Queen Collection which will deal majorly in her sportswear.
On Monday August 13, 2018, Nike announced that it has gone into a with the Olympic medalist and Off-White’s Virgil Abloh for the The Queen Collection.
Some of the Sneakers from The Queen Collection: Instagram Photo
Serena is to appear in a set of attire from the new collection, which includes a tennis dress with a tutu-like skirt in both black and white, a bag, jacket and three pairs of sneakers, ranging from $130 to $900 for the US Open, beginning on August 27th,.
“With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” Virgial Abloh said, as reported by Business of Fashion. “I was trying to embody her spirit and bring something compelling and fresh to tennis.”
Another of The Queen Collection: Instagram Photo
The sneakers in the collection stem from the star’s longtime relationship to the athletic brand. She’s been a Nike ambassador since 2003, and has consistently steered away from the white tennis shoes that her peers and predecessors have worn.Serena has a Nike ambassador since 2003, and due to her love for color, she has not worn so much of white tennis shoes like other athletes.
The Queen Collection includes the NikeCourt Flare 2 and limited editions of The Ten: Nike Air Max 97 and The Ten: Nike Blazer Mid SW. Each pair has accents of neon hues on the soles and read “Off-White for Nike” with the shoe’s official title.Considering Serena’s 23 grand slam singles victories, four Olympic gold medals, overall impact on sports and the powerful yet feminine designs of this collection, it’s very clear that Serena is indeed a queen.(Sky News)
